The days of standing in front of a landmark, wondering what it is and when it was built, or wanting to know more about a painting in a gallery than merely the artist’s name and when he or she died, are numbered.
A new Google service allows smartphone users to take a picture and submit it as a query to Google’s search engine. The application determines what the picture is and returns a series of results in the phone’s browser. Point the camera at the label on a bottle of wine and Google will return tasting notes.
Google wants to find new ways to get its millions of daily users searching so that it can deliver more adverts alongside the search results. It has already introduced searching by voice and wants to extend the categories of search to “sight”.
Executives say that the application, Google Goggles, is a first step in adding a layer of augmented reality to the world around us. It is available only on smartphones using Google’s Android operating system, but will be introduced to other smartphones later.
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